Singapore
Business
School

Product Management

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Product Management

Course information:

Max. length:
4 months
Credits:
20 credits
Language:
English
Type:
Online Course
Award:
E-certificate
Price:
390 USD

Course description:

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.

In this course we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Table of Contents

Introduction to Product Management

Introduction to Product Development

Ideas and User Needs

Competitive and Market Analysis

Customer Development

Designing and Running Experiments

Conceptualizing the Solution

Metrics for Product Managers - Defining Success and Measuring Results

Building the Product - Project Management for PMs

Working with People and Stakeholders

Technology for Product Managers

What You Should Do to Prepare Yourself for the Job

How to Look for a Job in Product Management

How to Get the Job in Product Management

After You've Got the Job

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